Lessons Learned per Milestone 2

Milestone 2

Develop messages that make the problem tangible for everybody for instance by translating facts and figures into something simple and impactful;
Provide a good incentive and personal benefits to motivate people to attend the workshop(s) and processes;
Use using storytelling to describe the challenge with clear and concrete examples;
Present the RRI concept with clear examples;
Explain the challenge in an inclusive, strategic and broad manner for involving all types of participants;
Define the initiative's broad goals from a policy, social / cultural, economic, technological perspective;
During the recruitment phase, ensure the methodology has been clearly explained and understood, to avoid misunderstandings during the event;
Focus the challenge with relevant examples for the participants and related to their daily lives;
Provide enough time for the presentation of science outcomes and sharing knowledge from research point of view;
Use keynote speakers to introduce the topic for example specialists, but their speech must be in simple language and avoid using difficult terminology;
Define the date, finalise the workshop topic and have communication material two months ahead;
Improve science literacy and research applicability to increase awareness on the specific issue;
Initiate target awareness campaigns towards all stakeholders through a specific media;
Be aware that policy-makers are not easy to engage unless they see a specific benefit that fits their agenda.

See also...